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Once I wrote about how to obtain the best high-volume connections. Fast forward to eight months, Google has introduced two major changes to its algorithm - the first goal of spam sites scraping /, followed by the update more than Panda objective of "low quality" sites. In addition, Google penalizes JCPenney, Forbes, and Overstock.com for the folder "shadow" practices.
What does all this mean for manufacturers link? Well, it's time to say goodbye to low quality construction of the relationship altogether. But competitors are doing is no excuse
This can be difficult to digest a link builders, especially if you are coming from the standpoint of research and you'll see that competitors will be dominated by a specific keyword, because there are thousands and thousands of links of pure spam.
But here are two things you need to consider the finding of poor quality, a large number of links in the analysis:
Perhaps there is no reference to a competitor site, where I am today. Maybe I'm old enough for the reputation of the brand is good enough if they are for that keyword.
If the above does not apply, so maybe it's just a matter of time before Google cracked again, without giving more weight to backlinks spam.
Because, let's face it. I do not want to be a SEO company behind the first Overstock or link building JCPenney gone wrong story!
Determining the opportunity to Precious Backlinks
How can you determine if a site is trying to get a link from the value? Here are some "warning" signs that Google may or may not be considered as a site of poor quality.Many ads. If the site is covered by five blocks AdSense, Kontera text links, or pieces of advertising for others, you might want to distract them.
Lack of quality content. If you can get your article approved immediately, chances are that this is not the network section for your needs. If the article is spun network authentication or badly written content, it will be difficult for the algorithm to see your "rough diamond". Of course, when a site like Suite101.com, which has a hell of an editorial process that gets rung, it's still an extreme moderation is not necessarily a sign of a safe place, whether (in their cases, the ads most likely the issue).
A large amount of content, the traffic is low. A blog with a Google PageRank of 6, probably looks like a perfect place for unwanted comments. But if this blog has no power in terms of good traffic and social distribution, can be placed on the list of sites that are devalued in the future. PageRank has not saved some of the sites update Panda, knowing that there are several sites with PageRank of 7 or more (including a PR 9).
The lack of moderation. Kind of goes with this, except in this case I mean the blog comments and directories. If you see a lot of spam links on a page, do not want to miss. Unless you consider the power of link spam, and therefore more to join the rest of them.
Where should you focus your energy? Content, of course!
Nine of the 10 organizations are using blogs, white papers, webinars, graphics and other high quality content to a lever for link building and attract natural, organic links. Not only can use your content to build links, but you can use to compile the driver and, by proving the company knows their stuff when it comes to their industry.
Have you changed your link building strategy?
With the recent news, sanctions, and the algorithm changes, you began to change in the strategies of link building? Please share your thoughts and comments!